Sunday, November 16, 2014

Pinteresting

Pinterest is the social media site that has the most view time of any other social media. Meaning that viewers will stay on their site longer than any other social media site. This is because unlike when you are on Twitter or Instagram, there is no end to a news feed. You can always find more and more information whenever you want. So for marketers, it's imperative to get in that market. Businesses need to make their own Pinterest pages for people to view. With how much Pinterest is growing as well, why wouldn't they want to be on there. I don’t personally have a Pinterest so don’t know all of the details of how it works and all of the ins and outs but can understand the concept of the fact that there are so many people on the site and it is an ample opportunity for businesses to connect with customers. In class we went through a couple of examples of businesses and people such as Ellen, who have Pinterest pages and how they use them effectively. One example that we saw throughout and saw is an essential tip to any page, is include the prices. Customers want to see the prices of products when they go to your page. If they run across something they might like but there is no price they will keep on scrolling. If you want to sell it though, including the price next to the item will increase the chances of the consumer buying it. So Pinterest is growing, and it is growing fast. I still don’t understand exactly how it all works and what not but I know that people can lose a couple of hours of their day on it without even realizes it. Businesses can greatly benefit from using this social media outlet and should definitely get to it if they are not already on it. 

2 comments:

  1. It's interesting that you say that because most people I feel like, well guys in particular don't know how much variety of stuff there is on Pinterest. I actually have an account and I love it because it's a place for me to get new ideas for the next thing to do to my truck, I can find just about anything on there.

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  2. This is very interesting to read about the amount of time spent on other social media sites oppose to Pinterest. People can use Pinterest to be social and get their shopping done. I've seen so many people (girls) get completely get carried away with this spending hours on end looking at things. This could be very beneficial for businesses. This will change the way retailers do business in the future.

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