Casual Videos and Youtubers

This week in our marketing through social media class we talked about different ways to reach our consumers through the use of videos and by the use of Youtubers, who are YouTube famous people. We talked about the use of just casual videos being shot at low cost maybe through a smartphone or some sort to save money and time while still reaching your targeted audience. By doing this it is beneficial to also get famous YouTube stars to be in the video to get that familiarity and have even more of a reason for people to watch your video. We discussed the importance of using casual videos and the big time production videos. What I felt as the best solution would be to have the big time production commercials or videos and then integrate the small casual videos throughout. Have little YouTube videos, play them on Facebook, twitter, or Instagram and get your audience seeing your videos constantly. These types of videos can and should just be little short ones that don’t cost much and aim to just keep your company brand on your customers mind. Some of the best in my opinion would be little funny ones. They would be short, to the point, and get the audience laughing. They are low production videos anyway so there’s no need to try and over do anything and over impress, that’s what the big commercials are for. Make the casual videos with a casual mind, keep it easy and simple. What a lot of businesses do to do this is to use Youtubers. Youtubers are people who are stars on YouTube and are recognized by viewers. So what they do sometimes is even write the script of the video and then produce it for the company. One example we looked at was Youtuber Ryan Higa doing a spot for wonderful pistachios. He put together the video for the company to air during the super bowl and wonderful pistachios didn’t have to do a thing. Now they have a video that cost them very little, took no time from the company, and got a face of someone that many people are familiar with. The use of casual videos and using smaller time stars can be so beneficial. Casual videos and Youtubers can be utilized so much more and I think that we will start to see the rise in them. They are such an easy way to reach the audience in extra ways other than just the big commercials. As a consumer, watch for more of these smaller videos, and as a marketer start making more of these small videos.